Introduction In modern fast-paced corporate environment, maintaining an edge of the competition is essential. Market research has traditionally been a core strategy for gaining a market edge, but the advent of Artificial Intelligence (AI) has transformed this process. AI-p

    Introduction Social media marketing has evolved significantly in recent years, shaped by shifts in innovation, user behavior, and corporate demands. A major transformation in the advertising sphere is the rise of artificial intelligence (AI). AI’s capability to reshape s